The first step in most cases is to determine if an invention or trademark is eligible for protection. If protection is deemed to be available, the appropriate filings with the USPTO are made to obtain the widest protection available.
Trademark
In the vernacular, we ask if a trademark is “available.” Trademarks don’t need to be new or novel words, but the mark must be available to be registered. A Trademark Search is conducted to gather relevant details and then an Opinion Letter is prepared to apply the law to the gathered facts and determine if the trademark is likely registrable. If success is expected, a trademark application can be prepared and filed with the USPTO. A trademark attorney can inform you about what to expect in the trademark registration process at the USPTO.
Patent
The availability of patent protection is more difficult to predict because of the novelty requirement of Section 102 and the non-obviousness requirement of Section 103 of the Lanham Act. Even if an invention is considered to be novel in the opinion of the inventor and of counsel, an application is almost always met with a refusal. The process of gaining patent protection requires significant back and forth with the Examiner. A patent search is usually conducted to determine if any prior patents or references anticipate the invention or render the invention obvious. This is a potentially time consuming effort, but is useful to determine the scope of patent protection that may be available. A Patentability Opinion is usually rendered. If no close references are found, an application can be prepared and filed with the USPTO. Only practitioners registered to practice before the USPTO can represent clients in patent matters.